Jo Santana

I love minimalist and brutalist designs, so popular in brazilian architecture from the 60s. I would say these are my biggest influences, as they certainly resonate the interfaces that I produce.

That's where I came from but over the years, I migrated to software development with a great focus on frontend, but always close to the backend. This diverse skill set empowers me to work from the first drafts of a project to its implementation and constant evolution.

My career is inevitably connected to the growth of the ecommerce market. I've been helping big retail companies to achieve their goals using new technologies and innovative strategies for over 10 years. Whether be implementing a new hyped solution with AI or even a headless store from scratch.

In my spare time, I run my own ecommerce store and I'm about to launch a new SaaS through my solopreneur venture, Inpulse (more on that, soon). Those initiatives serves as a lab to validate new solutions and apply knowledge I have beyond development, such as marketing and photography.

When I'm not working, you can find me busting guitar 🎸 strings, facing dragons with a joystick 🎮 in long-forgotten realms, cycling 🚴 downtown with my wife and my little pony 🐶 or lost in the streets of a city with a foreign language. ✈️

Languages

  • English (Advanced)
  • Portuguese (Native)
  • Spanish (Basic)

Certificates

  • Certified Scrum Product Owner (CSPO)

    Scrum Alliance

    2019

  • Certified ScrumMaster (CSM)

    Scrum Alliance

    2019

Education

  • UX and Usability for Web and Mobile

    Caelum

    2016

  • Digital Marketing Management

    Internet Innovation

    2012

  • Art Direction

    Miami Ad School/ESPM

    2004-2006

  • Certified Specialist Web Designer

    Impacta

    2002